Cairo — January 8, 2024. Taj Misr Developments has started enabling works on Dejoya Zayed, an EGP 18 billion residential project spanning 144 feddans in New Zayed, West Cairo — the company's first major move beyond the New Capital and the clearest signal yet of its two-front expansion across East and West Cairo.
Managing Director Mostafa Khalil told Zawya Projects that the first phase of the project would be delivered within three years of the construction start. Dejoya Zayed comprises 345 villas and 138 residential buildings containing approximately 2,500 units, complemented by two clubhouses, two commercial malls, and leisure facilities. The company is targeting EGP 32 billion in sales revenue from the development.
Space Consultants serves as the project's main consultant, with the Egyptian International Construction Company (EICC) — Taj Misr's parent — as main contractor. The group planned to pump EGP 5 billion into construction works across its portfolio during 2024.
The groundbreaking arrived on the back of a delivery milestone in the New Capital. The company confirmed that construction on its first four projects — the Dejoya 1, 2, and 3 residential compounds and Ezdan Mall — had reached 90% completion, with handovers underway. One thousand of the 2,800 units across the Dejoya compounds had already been delivered to clients, with full delivery of all four projects targeted within 2024. Notably, unit handovers in the Dejoya compounds began ahead of contracted schedules, alongside near-complete facade finishing works.
At Taj Tower, the company's 47-plus-storey commercial landmark in the Central Business District overlooking the Iconic Tower, construction had reached 18% while sales stood at roughly 80% of the project.
Honorary Chairman and MP Fouad Abaza attributed the delivery pace to a company-wide focus on completing projects ahead of schedule — from site selection and engineering design through facilities, finishing, and landscaping. Mostafa Khalil added that the group's four launched projects had been fully marketed and sold out, and pointed to expansion plans targeting the Fifth Settlement in East Cairo following the company's results across both sides of Greater Cairo.
Why this matters: Delivering 1,000 units in the New Capital while simultaneously breaking ground on a 144-feddan project in New Zayed demonstrated the practical meaning of the company's "on time, as promised" commitment — construction progress funded and executed through its own contracting arm, EICC, rather than outsourced delivery risk.
